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| Fre non-alcoholic Wine |
What purpose does non-alcoholic wine serve? I wondered that, too, as I walked by a Target clearance rack with bottles of Fre wine had been relegated.
I guess that is a sign the line of wines didn't win over Chicagoans, even those residing in the gentrified South Loop. Still, I was curious partly because I drink wine -- containing alcohol of course. So I sacrificed the markdown price of about $5 or so for bottles of Red Blend and Brut.
I've tried the Red Blend, which tastes similar to Welch's Red Grape Juice Cocktail but not nearly as sweet. It is a clean, crisp wine with a smooth finish.
Though it's obvious alcohol is missing, you know you're enjoying a sophisticated adult drink. This makes Fre Wines perfect for making non-alcoholic mixed drinks during the summer or for events like baby showers.
So will this win over wine drinkers? Not likely, especially for wine sans alcohol retailing around $11-$12.
Fre Wines most likely will appeal to non-drinkers, social drinkers and those who are transitioning away from alcoholic drinks.
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